PURCHASE, N.Y., May 14, 2012 — Today, Mountain Dew® (DEW) confirmed its partnership with Warner Bros. Pictures’ and Legendary Pictures’ highly anticipated summer blockbuster “The Dark Knight Rises” with activations that will quench the thirst of both DEW and Dark Knight fans. Luring fans deep into Gotham City through an exclusive digital experience, DEW will unveil exclusive content and storylines from “The Dark Knight Rises” to eager fans before the film’s opening day, July 20. AndDEW itself will take a dark spin – with a Dark Knight graphic takeover of base packaging and temperature-sensitive cans that change when chilled, to Mtn Dew Dark Berry, a new limited-edition mixed berry flavor inspired by the Caped Crusader.
“Mountain Dew is all about fueling passion and that is what this partnership is based on,” said Brett O’Brien, Vice President of Marketing for Mountain Dew. “You’d be hard-pressed to find more passionate fans than those of DEW and The Dark Knight franchise. Our goal is to offer those fans unique experiences — from package and product innovation to exclusive content and access that only DEW and Batman together could provide.”
Mountain Dew’s “The Dark Knight Rises” 360-degree campaign will include:
- A new limited-time-only flavor, Mtn Dew Dark Berry, inspired by “The Dark Knight Rises,” available nationwide for 8 weeks beginning in mid June.
- Select 16-oz cans of DEW will receive a face-lift of the thermochromic variety. The special cans will use thermochromic ink to feature a bat symbol that transforms to the distinctive green color of DEW when chilled. The limited-time 16 oz. cans will hit shelves in mid June.
- The unveil of DEWGothamCity.com, an online destination designed to give fans unprecedented access into the world of “The Dark Knight Rises,” including exclusive sneak peeks of movie content and storylines. The experience will launch June 18.
- Fans that participate in the DEW Gotham City experience and enter product codes from 20 oz., and 2-liter bottles, 12-pack and 24-pack and Fountain Cups will earn points to redeem for DEW or “The Dark Knight Rises” gear or for sweepstakes entries for a chance to win exclusive prizes.
- Diet Mountain Dew driver, Dale Earnhardt Jr., will give (and get) a first taste of the Dark Knight. Members of the DEW Crew, an extension of the #88 team fueled by Diet Mountain Dew, will be asked to vote to select which of four Dark Knight paint schemes will appear on Dale’s #88 Chevrolet this season. Voting begins at www.dewcrew.com on May 12.
- In-store point-of-purchase displays in retailers nationwide.
- Robust cable, primetime TV, radio and digital advertising, launching June 18, will drive mass campaign awareness.
On their website right now it says The Countdown Has Begun which means that Batman fans will have a chance to see the website updated pretty soon and finished before it's release. Batman fans will also get the chance to enter exclusive product codes on the website to earn to redeem for DEW! Or for the Batman gear or for sweepstakes entries for a chance to win exclusive prizes. This contest will determine what kind of winners will win and also if they lose. But if you lose then you will not get prizes or claim them. Mountain Dew will pick out 5 winners in an attempt to redeem their product codes for exclusive prizes that they can earn.
If fans participate in this contest then they will be picked as the main winners to earn exclusive prizes and gear based on the movie. But they will also be selected for sweepstake entries which include prizes and exclusive gear. They also designed a Batman cooler and also the Dark Berry drink which was inspired by Batman. Winners will get to decide what kind of prizes they want to pick and will soon be selected to win free prizes if selected,
If you decide to participate in this contest then you will be qualified to receive free prizes and gear for the new movie. This promotion will happen today and will end pretty soon so you may want to hurry up so you don't lose and are picked as a winner, The promotion also determines the winner by their full name and if they won they they will be picked and will be selected upon entering the special promotion to receive prizes and will get them. But it also says Go Inside Gotham City And Rule The Streets With DEW which means that Batman fans will get to win and redeem free product codes at their website. All you need to do is to go to the website at http://www.dewgothamcity.com/ and enter the product code as shown on your bottle cap or a bottle wrapper. Then check back on the website and see if you got picked to be a winner to win exclusive prizes and gear for the new movie. Then when they select you to be picked as a winner then they will let you pick out prizes and any Batman gear from NASCAR like Batman themed racesuits and more. But also you will get to pick out any 5 scripts signed by Christopher Nolan himself. It's that simple and it's easy to enter at anytime. But upon knowing that. Mountain Dew will judge the winners and will give away prizes that can be earned and redeemed at any time.
The rules and steps are simple in order to earn these goodies. On the website they will give fans an opportunity to enter special product codes that will unlock prizes such as the 5 scripts signed by Christopher Nolan, The NASCAR driver racesuits with the Batman Logo printed on them, The Dark Berry Mountain Dew Drink that is inspired by Batman himself, 2 exclusive cans with the Batman Logo printed on both of them, And also will give fans the chance to pick out their favorite drink from the Batman cooler which will give fans a chance to quench their thirst!! The promotion will include winners and also will include fans who are lucky enough to participate in this contest. This is a tie-in to the new Batman movie and will have prizes that they will be giving away to winners and also to Batman fans who want to win.
Fans will get a chance to participate in this bonus promotion while it lasts. The event will last pretty long and will pretty soon end. So now you have to be quick about it and enter any product codes that you will be able to redeem for any sweepstake entries or any gear that you will be able to win easily. It will include exclusive prizes, And will give fans a chance to submit their own product codes on their website. You don't need to include any states or countries before you participate in this event and you don't need to give away your full name or information before you enter into the contest. But you will need to enter any of your product codes that you have recieved from your bottle cap. Then when you do enter them make sure that you know the correct product code because if the product code is typed incorrectly then it will not qualify for any bonus prizes or Batman gear that you will be able to earn. But instead make sure that you type the correct code as shown below on your bottle cap and then enter it. Then when you are done then you will be announced to pick and win your prize. Any of the following prizes including 2 exclusive cans, The Dark Berry Drink, And also NASCAR racesuits that the drivers wear and also pick out drinks from the Batman Cooler, This is only for a limited time and if you do not enter the event then it will not last and you won't get your prizes, So get your prizes while they last because pretty soon this event will end and if you qualify right now then you will be chosen to win at least 1 or 2 prizes depending on how good you do in the contest and how well you succeed, Stay tuned for more news like this!
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